DEFENDANT CARE IF THEY RECEIVE BAD PUBLICITY?
this is question that would seem intuitively answered ?YES?. However, it is
rarely encountered. Since most lawsuits are never made public, the prospect of
one is usually no great concern to a viable business. There are exceptions and
they are usually specific to time and location. If your defendant business is
in the middle of some launch of a new product or service and you show up, you
will want to bring considerable diligence to your clients? complaints.
I once received a seven figure fraud verdict
against a company on election day. They had never offered a penny before trial
and I had lost years of my life worrying about how they would escape the
payment after trial. I knew they would appeal. But would they have some means of
escaping the judgment itself? Would they fold the company, start again, do
something I hadn?t thought of?
The company was politically active and the next day, in the middle
of punitive damages deliberation, they made their first offer- a seven figure
offer - and ultimately, the case settled. Was it the verdict that finally
convinced them to settle? Of course, but the COLLECTIBILITY occurred because of
the timing of the trial and their serious concerns about bad publicity arising
from the fraud verdict.